When I took newborn family photos with Charles, I ordered over a dozen dresses – everything from high-end designer pieces to affordable Amazon finds. And guess what I ended up wearing? A dress from Amazon. It wasn’t the most expensive option, but it felt the most like me. I followed the same guidelines I always stick to for family photo sessions: a flowy, long dress with sleeves. Something soft and timeless that moves beautifully in photos.
This time around, I also hired Good Grace Photography, a somewhat well-known newborn photographer – and she gave us a lot of guidance on our outfits. She even helped me shop and choose pieces that would photograph well together. It took so much of the guesswork out of planning and made a huge difference in how the final images turned out.
But when I had my first son, I went a totally different route. For that newborn shoot, I wore maternity jeans and a simple tank top. There’s no right or wrong – it all depends on what you feel your best in. Whether you want something elevated and styled or casual and cozy, this post is here to help you find the right look for the whole family.
When it comes to newborn photos—especially lifestyle newborn photography taken in your home—you want outfits that feel relaxed, timeless, and cohesive. Think neutral colors, soft pastels, cozy textures, and outfits that won’t compete with your baby’s sweet little face.
A few guiding principles:
This is the time to wear something you feel good in. You just had a baby, you might be nursing or pumping, and your body is still recovering—so comfort and confidence should come first.
Bonus tip: Add a touch of soft makeup and a headband or loose waves (check out my tutorial for how to curl your hair) for a polished but not overdone look.
Let’s keep it simple and classic. A neutral top (think cream, gray, white, or oatmeal) paired with khakis, linen pants, or clean jeans works well.
Avoid logos, heavy patterns, or anything overly trendy that might date the photo.
If you’re including big brothers or sisters, their outfits should be soft and complementary—but also functional. Toddlers especially need to be comfy or they will let you know.
Try to avoid stiff outfits, overalls with snaps, or anything itchy. Keep backup options nearby.
Honestly? Less is more. Newborn photographers often recommend simple swaddles or even just a diaper with a knit blanket. The focus should be on your baby’s face and little features, not their outfit.
Most photographers will bring wraps and blankets, so check with them ahead of time. And always have a backup outfit or two in case of blowouts or spit-up.
Here’s a quick recap of what works well across the board:
Whether you’re team flowy dress like I was with Charles, or leaning toward jeans and a tank like I was the first time around, remember: you are the most important part of the photo. Choose something you feel confident and comfortable in—and then don’t stress about the rest. These photos are about capturing the magic of your new baby and your new life together.
And if all else fails? An Amazon dress and a good swaddle will take you far.
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