The Best Replacements for your Beautycounter Products

It’s official—Counter is now open! Formerly known as Beautycounter, the brand just relaunched with a sleek new look, a more curated lineup (starting with 19 clean beauty essentials), and a better (aka FREE) perks program. I’m still loyal to my Oliveda skincare routine, but I am excited to get my hands on the Cleansing Oil, Skin Twin foundation, and Sheer Genius Lipstick from Counter.  You can see the new Counter here.

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Counter brought back a lot of favorites, but not everything. Below, I’ve marked which of my favorites are back with direct Counter links, and listed the best alternatives for anything that didn’t return with the Counter launch.

I know that it’s a LOT simpler to order from one place vs. multiple retailers, so the majority of the links below are to Oliveda with a few Colleen Rothschild additions. And for the makeup section, almost everything is ILIA since that is currently making up the majority of my makeup routine. If you aren’t familiar with those brands, I have a review of Oliveda here, a Colleen Rothschild review here, and a review of ILIA here.

Oliveda’s website can be a bit confusing, and since the products aren’t organized the same way that Beautycounter organized theirs, it can be hard to know what to order for your skin type! The list below should help, but feel free to fill out this skincare survey and I will email you back with personalized recommendations.

The Best Replacements for your Beautycounter Products

Countertime

Countertime Cleansing Oil

This is back! Shop the Countertime Lipid Defense Cleansing Oil at Counter.

Countertime Essense

This is back! Shop the Countertime Mineral Boost Hydrating Essence at Counter.

Countertime Radiance Serum

This is back with a new formulation — the Countertime Retinatural+ Advanced Super Serum.

I was never a huge fan of the Beautycounter Radiance Serum and much prefer the Oliveda F59 Corrective Face Serum. This is what people call “botox in a bottle”. It’s made with para cress which has a lifting effect similar to botox but is clean and safe. It targets fine lines, wrinkles, and hyperpigmentation. I’ve noticed a significant difference in my smile lines since I started using this. Read my Botox in a Bottle review here.

Countertime Soft Cream

This is back! Shop the Countertime Antioxidant Soft Cream at Counter.

Countertime Supreme Cream

This is back! Shop the Countertime Tetrapeptide Supreme Cream at Counter.

I don’t plan to buy the Supreme Cream again, even though I was a diehard fan. I’m absolutely obsessed with the Oliveda F74 Regeneration Intense Face Cream. It’s actually more hydrating than the supreme cream. The texture is weird and it takes some getting used to in how it’s applied and massaged in, but I love it (check out my review of Oliveda F74 here).

Countertime Eye Cream

This is back! Shop the Countertime Ultra Renewal Eye Cream at Counter.

Countermatch

The Countermatch line was relaunched as Counterglow. Here’s what’s back and where to find it.

Countermatch Foaming Cleanser

This is back! Shop the Counterglow Silky Skin Cleanser at Counter.

Countermatch Toner

This is back! Shop the Counterglow Hyaluronic Moisture Mist at Counter.

Countermatch Serum

This is back! Shop the Counterglow Tri-luronic Hydrating Serum at Counter.

Countermatch Adaptive Moisturizer

This is back! Shop the Counterglow Adaptive Moisture Lotion at Counter.

Countermatch Eye Cream

This is back! Shop the Countertime Ultra Renewal Eye Cream at Counter.

Countercontrol

Countercontrol Cleanser

Not back at Counter yet. A great cleanser for oily or breakout prone skin is the Oliveda F38 Purifying Cleansing Gel. This gives a deep, thorough clean without drying you out.

 Countercontrol Toner

The Oliveda F11 Activating Facial Toner is perfect for oily/acne prone skin. It helps clear away impurities while also soothing your skin with chamomile extract. It also refines pores and gives your skin tone a more radiant glow.

Countercontrol Serum

Not back at Counter yet. The Oliveda F81 AHA + HT Serum Face is a great alternative. It’s a chemical exfoliant that smooths texture.

For a daily serum, you’ll want to try the Oliveda F06 Cell Active Serum . This serum helps smooth your skin and reduce pore size, but it mainly reduces dark spots and smoothes wrinkles! What I love most about this is that it has a skin-tightening effect! It’s just a great all-around serum for most skin types.

Countercontrol Spot Treatment

Not back at Counter yet. For a spot treatment, the Oliveda F85 SOS Face Drops are excellent. They unclog pores and calm breakouts.

CounterControl Gel Cream

Not back at Counter yet. The Oliveda F07 Anti Aging Face Cream is a great lightweight moisturizer for oily or acne prone skin.

Other Favorites

Cleansing Balm

Good news — it’s back! Counter relaunched it as the Lotus Glow Cleansing Balm ($72). Same cult-favorite formula.

Vitamin C Serum

Good news — it’s back! The All Bright Vitamin C Serum is back at Counter. If you want an alternative, the Oliveda F20 Vitamin C serum is also excellent.

Overnight Resurfacing Peel

Good news — it’s back! The Overnight Resurfacing Peel is back at Counter for $75. Same formula, same results.

Sunscreen

Good news — it’s back! The Daily Sheer Defense SPF 25 is back at Counter. If you want an alternative, Crunchi’s Sunlight Facial SPF 30 is also great.

Supergoop Glowscreen is my favorite face SPF, but it’s not a zinc-based sunscreen. If you want zinc, then the Acure Radically Rejuvenating SPF 30 Day Cream is perfect since it’s a clean option! (This post with non-toxics sunscreens has even more ideas.)

AHA Mask

Good news — it’s back! The AHA Smoothing Facial Mask is back at Counter. I also still love the Colleen Rothschild Dual Enzyme Polish and Oliveda AHA peel as alternatives.

Bamboo Face Polish

Not back at Counter yet. I haven’t found anything exactly like this, but the Oliveda Olive Core Face Peeling is also a physical exfoliant and works well.

#3 Balancing Oil

Not back at Counter yet. If you were a Balancing Oil fan, the Oliveda F25 Neroli Face Oil Serum is a great replacement. Lightweight, hydrating, and absorbs fast.

The Clean Deo

Not back at Counter yet. All natural deodorants tend to stop working for me after about 12 months, including the Clean Deo. This is actually an industry-wide thing with clean deodorants — your body adjusts.

Anyway, when one stops working, I switch to a new one. The one that has worked for the longest amount of time is the Nécessaire The Deodorant Gel. I’ve used it for 6 months without stank.

(If you do get stank with a natural deo, use the Bella Skin Probiotic Underarm Toner and it will help a LOT! I use it just once a month or so.)

Body Lotion

Good news — it’s back! The Hydrating Body Lotion is back at Counter. I still love Wink Llama lotion too.

Shampoo / conditioner

Not back at Counter yet. I’ve been using the Colleen Rothschild Shampoo and Colleen Rothschild Conditioner for over a year now. The Colleen Rothschild hair mask is legit too. I use it in place of my conditioner a few times a week.

Body wash

Not back at Counter yet. Primally Pure Citrus Mint Body Wash is a 10/10. So hydrating and smells amazing.

Makeup

Skin Twin Foundation

Good news — it’s back! The Skin Twin Featherweight Foundation is back at Counter with 27 shades. If you want alternatives, ILIA Skin Rewind Complexion Stick is also excellent.

Dew Skin Tinted Moisturizer

Good news — it’s back! The Dew Skin Tinted Moisturizer is back at Counter with 8 shades at $49.

Cheeky Cream Blush

Good news — it’s back! The Cheeky Clean Cream Blush is back at Counter. If you want an alternative, the ILIA Multi Stick is also great.

Cream Bronzer

Good news — it’s back! The Velvet Cream Bronzer is back at Counter.

Mascara

As much as I wish I could wear a regular, oil-based mascara, they always smudge on me. So I always shop for tubing mascaras that are water soluble. (Read more about tubing mascaras and how they work here.)

Good news — it’s back! The Think Big All-in-One Mascara is back at Counter. If you prefer tubing mascara, the Thrive Causemetics mascara is still my backup pick.

Concealer

? Good news — it’s back! The Skin Twin Creamy Concealer is back at Counter. If you want a Crunchi alternative, My Alibi Liquid Concealer is still a solid option.

Lip Sheer

? Good news — it’s back! Counter relaunched the Clean Swipe Hyaluronic Lip Balm. If you want something different, the Ravie Beauty Effortless Lips are also amazing.

Lip Intense

? Good news — it’s back! The Sheer Genius Conditioning Lipstick is back at Counter. ILIA Colorblock Lipstick is also a good alternative.

Brow gel

? Good news — it’s back! The Brilliant Brow Tinted Brow Gel is back at Counter.

Discount Codes

One silver lining to trying new products is that you can typically get a discount on your first order (and I believe all of my codes work on every order).

• Colleen Rothschild – Use code TERILYN20 for 20% off
• Tarte – Use code terilyn15 for 15% off
• Wink – Use code TERI for 15% off
• Primally Pure – Use code TERI for 10% off
• Crunchi – Use code ADVOCATE10 for 10% off

Oliveda doesn’t have a promo code, but they do have good perks.

1. A freebie when you take the Oliveda skincare quiz and order 2+ of the recommendations. I have to note that I think their Skin Quiz results can be a little confusing to understand, so if you fill out my skincare survey here, I can help get you personalized recommendations.
2. Free shipping on $50+ orders (ALWAYS!)
3. 365 day product guarantee.

Okay, that’s all I have for now! Like I mentioned above, if you have good recommendations for Beautycounter swaps, please drop them below!

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