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The Best Replacements for your Beautycounter Products

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If you’re looking for alternatives for your Beautycounter products, I’ve got you covered.

I’ve been using Beautycounter alongside a handful of other brands for a few years now, but as a skincare and makeup junkie, I was always trying new brands so I have some great recommendations for the best replacements for your Beautycounter products.

Fingers crossed we’ll get our Beautycounter favorites back later this year after Beautycounter gets sorted out, but until then, the show must go on for our skin, ha! (Here’s a post about what happened to Beautycounter.) The best brand I’ve found for Beautycounter swaps is Oliveda. I’ve been using their products in place of all of my Beautycounter stuff for over a month now, and I can confidently say they are great alternatives (and even better in some cases) for your favorite Beautycounter products. Oliveda is a European brand that focuses on waterless skincare, so it’s extremely potent and the results are SO wild. I noticed a change in my skin within 72 hours!

I know that it’s a LOT simpler to order from one place vs. multiple retailers, so the majority of the links below are to Oliveda with a few Colleen Rothschild additions. And for the makeup section, almost everything is ILIA since that is currently making up the majority of my makeup routine. If you aren’t familiar with those brands, I have a review of Oliveda here, a Colleen Rothschild review here, and a review of ILIA here.

Oliveda’s website can be a bit confusing, and since the products aren’t organized the same way that Beautycounter organized theirs, it can be hard to know what to order for your skin type! The list below should help, but feel free to fill out this skincare survey and I will email you back with personalized recommendations! You may also notice that a lot of Oliveda products are sold out (things have been going somewhat viral!) but I’m sharing in-stock alerts in this Instagram Broadcast Channel, so be sure to join that for alerts.

The Best Replacements for your Beautycounter Products


Countertime Cleansing Oil

The Oliveda Arbequina Cleansing Oil (F78) is the best swap for the Beautycounter cleansing oil. It smoothes, refines, and provides lipid defense, but it also removes impurities without destroying your skin’s natural barrier function.

Countertime Essense

The Corrective Facial Tonic (F67) is Oliveda’s toner for dry, aging skin. It works to soothe your skin while also getting rid of dead skin cells. It has hydroxytyrosol and the vitamin C booster camu camu which protect your skin from environmental stressors AND gives your skin a radiant/youthful glow. Nothing will ever be my beloved Countertime Essense, but this is a great alternative.

Countertime Radiance Serum

I wasn’t a huge fan of the Beautycounter Radiance Serum anyway. I tried the Oliveda F59 Corrective Face Serum a few weeks ago and my mind is blown. This is what people call “botox in a bottle”. It’s made with para cress which has a lifting effect similar to botox, but’s clean and safe. It targets fine lines, wrinkles, and hyperpigmentation. I’ve noticed a significant difference in my smile lines since I started using this.

I also just got the Oliveda Green Retinol Face Elixir and I’ve been adding a few drops to my Corrective Face Serum at night. This is a natural retinol made with bakuchiol, which is the same retinol alternative that Beautycounter used. This reduces fine lines and pore size, improves complexion, contracts pigmentation, AND protects against free radicals. If you’re only getting one serum, get the Oliveda F59 Corrective Face Serum, but add the Green Retinol to your wishlist since you can add it to your routine at any time.

Countertime Soft Cream

The best Soft Cream swap is the Oliveda F42 Corrective Face Cream. It’s ideal for dry/aging skin because it has extra hydroxytyrosol in it (a super powerful antioxidant). It’s smoothing, super hydrating, improves elasticity and reduces fine lines. It contains a sun protection factor!

Countertime Supreme Cream

It will be hard to find anything as great as the Beautycounter Supreme Cream, but the Oliveda F08 Cell Active Face Cream is a great alternative. This is one of the thickest face creams Oliveda has. It provides cellular protection, prevents aging, and neutralizes free radicals. You only need a TINY amount of this. Oliveda products are so potent that you can use much less product than you did with your supreme cream.

Countertime Eye Cream

The best swap for the Countertime Eye Cream is the Oliveda F60 Corrective Eye Cream. It’s hydrating, boosts collagen, and gives you a smoothing effect around your eyes. But the real game-changer is when you add a few drops of the Oliveda F64 Corrective Eye Elixir underneath the eye cream. It It has a triple hyaluronic acid structure and a ton of antioxidants, so it hydrates and plumps while also giving your eyes a more lifted, radiant look. You apply a few drops under your eyes, massage it in, and then follow with the Corrective Eye Cream.


Countermatch Foaming Cleanser

For the Countermatch Foaming Cleanser swap, you’ll want to use the Oliveda F71 Corrective Cleansing Gel. It’s made with hydroxytyrosol (this is the superstar of antioxidants, mainly found in olives and olive oil) and gives you a deep clean while counteracting pigmentation. It’s super gentle and very hydrating (I can even use this on my very dry skin). It smells amazing, but the smell is very natural and not super strong. (I’m sensitive to scents and love this.) I can use this morning and night and my very-dry skin isn’t stripped at all.

Countermatch Toner

The Oliveda Activating Facial Toner is the perfect toner for normal or combination skin because it’s non-drying and does not strip your skin, but rather helps restore your skin’s natural balance.

Countermatch Serum

The best recommendation for an alternative for the Countermatch serum is the Oliveda F86 Corrective Vegan Hyaluronic Acid Serum. Hyaluronic serums are great for dry and aging skin because they deeply moisturize and hydrate. This serum also repairs oxidative damage and makes your skin look and feel more elastic/tight. This can be used in the morning and night.

Countermatch Adaptive Moisturizer

The most similar in terms of benefits is the Oliveda F05 Anti Oxidant Face Cream but it will feel different. The consistency feels much thicker, but it’s not heavy on the skin. It protects, balances, and hydrates your skin, but it has antioxidants in it too that fight the effects of environmental stressors on your skin. This is lightweight (in terms of hydration, not feel!) and plumping.

Countermatch Eye Cream

The best eye cream option for de-puffing and brightening is the Colleen Rothschild Illuminating Tinted Eye Cream. It contains hyaluronic acid to help reduce the appearance of wrinkles and caffeine targets puffiness and water retention. I wouldn’t use this at night though, since it also has coverage that you wouldn’t want to waste. For PM, use the Oliveda F09 Anti-wrinkle Eye Cream. I love the texture and it’s completely non-irritating. It tightens and reduces fine lines around your eye area. You can use it in the AM too, but I just love that Colleen Rothschild Tinted Eye Cream.


Countercontrol Cleanser

A great cleanser for oily or breakout prone skin is the Oliveda F38 Purifying Cleansing Gel. This gives you a super deep cleanse while also supplying your skin with highly concentrated antioxidants that help prevent signs of aging.

 Countercontrol Toner

The Oliveda F11 Activating Facial Toner is perfect for oily/acne prone skin. It helps clear away impurities while also soothing your skin with chamomile extract. It also refines pores and gives your skin tone a more radiant glow.

Countercontrol Serum

The Oliveda F81 AHA + HT Serum Face is a true hero product. It’s similar to the Overnight Resurfacing Peel in terms of benefits: reduces scarring, improves elasticity, reduces and fights hyperpigmentation, and boosts collagen. It’s great for breakout prone skin because it gentle exfoliates and sloughs off dead skin which can cause build up and breakouts.

Countercontrol Spot Treatment

For a spot treatment, you’ll want to use the Oliveda F85 SOS Face Drops. These drops unclog pores, balance sebum production, and reduces acne-causing bacteria.

CounterControl Gel Cream

The Oliveda F07 Anti Aging Face Cream is a great face moisturizer for oily/acne prone skin. It’s lightweight, improves skin elasticity, and overall just balances the skin’s hydration. It’s important to use a moisturizer, especially when you have oily skin since drying out your skin causes it to produce more oil to overcompensate.

Other Favorites

Cleansing Balm

I preferred the Colleen Rothschild Cleansing Balm anyway. I’ve been using it for years. I have a full review of the CR Cleansing Balm here.

Vitamin C Serum

We all loved the Beautycounter Vitamin C serum for good reason, but I think you’ll love the Oliveda F83 HT + Vitamin C Serum more. It’s made with hydroxytyrosol which is a super powerful antioxidant, and it also contains camu camu, just like Beautycounter. This has 1300% more power than vitamin C alone. It improves fine lines and wrinkles, neutralizes free radicals, and gives you a super radiant complexion.

Overnight Resurfacing Peel

The Oliveda F81 AHA + HT Serum Face is just like the Overnight Resurfacing Peel. It’s a chemical exfoliator that visibly reduces the signs of aging. It also reduces scarring, improves elasticity and firmness, reduces and fights hyperpigmentation, and boosts collagen. Everyone should have this in their skincare routine.


Supergoop Glowscreen is my favorite face SPF, but it’s not a zinc-based sunscreen. If you want zinc, then the Acure Radically Rejuvenating SPF 30 Day Cream is perfect since it’s a clean option! (This post with non-toxics sunscreens has even more ideas.)

AHA Mask

I actually didn’t love the Beautycounter AHA mask as much as I already liked both the Colleen Rothschild Dial Enzyme Polish and Oliveda Honey Enzyme Face Mask. They’re similar, but the Oliveda Honey Enzyme Face Mask has a warming sensation that I love. It’s also green which is fun! It’s especially beneficial for dry and/or aging skin since you’re paying more for those types of products and you want to get the most out of them. (The women who give me my facials have been telling me for years that I need to use an enzyme mask regularly to see improvements in my fine lines and deeper wrinkles).

Bamboo Face Polish

I haven’t found anything like this, but the Oliveda Olive Core Face Peeling is also a physical exfoliator and it’s a great option even though I love the powder form of the Bamboo Polish.

The Clean Deo

All natural deodorants tend to stop working for me after about 12 months, including the Clean Deo. This is actually an issue that women commonly run into if they use natural deodorants, since our body chemistry changes over time. (It’s also why some clean deodorants work for some people but not others. For example, I CANNOT use Native but some people love it.)

Anyway, when one stops working, I switch to a new one. The one that has worked for the longest amount of time is the Nécessaire The Deodorant Gel. I’ve used it for 6 months without stank.

(If you do get stank with a natural deo, use the Bella Skin Probiotic Underarm Toner and it will help a LOT! I use it just once a month or so.)

Body Lotion

Wink Llama All Over Lotion, hands down. Yes, it’s a kids lotion but it’s so good. Tommy and I have both used it for years since it smells just as good as the Beautycounter Body Lotion (although it is a different scent) and it’s more affordable.

Shampoo / conditioner

I’ve been using the Colleen Rothschild Shampoo and Colleen Rothschild Conditioner for over a year now. The Colleen Rothschild hair mask is legit too. I use it in place of my conditioner a few times a week.

Body wash

Primally Pure Citrus Mint Body Wash is a 10/10. So hydrating and smells amazing.


Skin Twin Foundation

The ILIA Skin Rewind Complexion Stick is SUCH a good foundation, but if you want a liquid foundation, the ILIA True Skin Foundation is a good option (I have an ILIA foundation review here).

Dew Skin Tinted Moisturizer

I wasn’t in love with the Dew Skin tinted moisturizer anyway (it too drying as my skin aged), but I DO love the ILIA Super Serum Skin Tint SPF 40 because it’s more hydrating. I have a full review of the Skin Tint on the blog here.

Cheeky Cream Blush

I’m super sad to loose the Beautycounter blush but the ILIA Multi Stick is just as good.

Cream Bronzer

I hate it because Beautycounter was set to launch new bronzers that I had tried and they are SO GOOD. I haven’t found an alternative yet, but the Tarte Shape Tape Contour works well as bronzer if you use just a touch and blend it out. I also love their Tarte Park Avenue Princess powder bronzer if you want to go that route.


As much as I wish I could wear a regular, oil-based mascara, they always smudge on me. So I always shop for tubing mascaras that are water soluble. (Read more about tubing mascaras and how they work here.)

However, if you were a Beautycounter mascara fan and it didn’t smudge on you, you’ll really like the Tarte Maneater mascara. If you need a good tubing mascara recommendation, you can’t beat Tarte’s Tartelette Tubing mascara (read my Tartelette Tubing Mascara review here).


The ILIA Concealer is a great (super clean) alternative. My preference is the Tarte Shape Tape Radiant concealer though since I only really use it under my eyes.

Lip Sheer

I just got the Ravie Beauty Effortless Lips in the mail a few weeks ago and they are UNREAL! They apply very much like the Lip Sheer (actually, better). See how each Ravie Beauty shade looks on me in this video. Go for Dahlia for the best everyday shade.

Lip Intense

I like the ILIA Colorblock Lipstick. It’s not quite as good as the Beautycounter lipsticks but it’s similar and a clean option. My all-time favorite lipstick is Charlotte Tilbury Pillow Talk.

Brow gel

ILIA Brow Gel is very similar to Beautycounter’s brow gel, but it doesn’t dry out as quickly.

Discount Codes

One silver lining to trying new products is that you can typically get a discount on your first order (and I believe all of my codes work on every order).

Oliveda doesn’t have a promo code, but they do have good perks.

  1. A freebie when you take the Oliveda skincare quiz and order 2+ of the recommendations. I have to note that I think their Skin Quiz results can be a little confusing to understand, so if you fill out my skincare survey here, I can help get you personalized recommendations.
  2. Free shipping on $50+ orders (ALWAYS!)
  3. 365 day product guarantee.

Okay, that’s all I have for now! Like I mentioned above, if you have good recommendations for Beautycounter swaps, please drop them below!

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    4 responses to “The Best Replacements for your Beautycounter Products”

    1. Thank you so much for sharing some alternatives to BeautyCounter! I cannot wait to try some of these and will definitely share with my customers.

    2. I am so glad I came across your blog! Do you have any recommendations for the beauty counter ALL BRIGHT oil? Thanks!

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